GSBA Vision & Mission

MISSION: To combine business development, leadership and social action to expand economic opportunities for the LGBT Community and those who support equality for all.

Thursday, February 26, 2015

Rachael Recommends - February Finds

by Rachael Brister, GSBA Vice President, Tourism & Marketing

Scouring the digital marketing blogosphere….so you don’t have to.

I subscribe to a lot of blogs and newsfeeds from experts in various aspects of the digital marketing field.  This is my roundup of articles, tips, how-to’s and best practices for social media, apps, marketing, pr and some technology thrown in for good measure. If there is a particular subject or social media platform you want to learn more about, please let me knowCheck out my comments before the links. Now onto this month’s roundup…short, just like the month, but no less important.

Hashtags seem to be firmly rooted in our digital vocabulary, but I have noticed many still ask about them or don’t fully understand their usage. This article does a great job at demystifying hashtags and how they should be used on different social media platforms:

Short Form Video
Video is a versatile, easy and fun way to market your product, promote your brand or show your audience how to do something. And now it is even easier to integrate short videos into many social media platforms. You probably have noticed the growing number of videos that show up in your facebook newsfeed. But Instagram and Twitter also make it very easy to share video via their platforms. The article below has some great ideas on how to use short form video and includes 10 handy tools to create and edit those videos.

General Social Media
This article is a great refresher course for those who have been doing the “social media thing” for a while and also answers some newbie questions.

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