by Rachael Brister, GSBA Vice President, Tourism & Marketing
Scouring the digital marketing blogosphere….so you don’t have
to.
I subscribe to a lot of blogs and newsfeeds from experts in
various aspects of the digital marketing field.
This is my roundup of articles, tips, how-to’s and best practices for
social media, apps, marketing, pr and some technology thrown in for good
measure. If there is a particular subject or social media platform you want to
learn more about, please let me know. Check out my comments before the links. Now onto this month’s roundup…short, just like the month, but
no less important.
Hashtags
Hashtags seem to be firmly rooted in our digital vocabulary,
but I have noticed many still ask about them or don’t fully understand their
usage. This article does a great job at demystifying hashtags and how they
should be used on different social media platforms:
Short Form Video
Video is a versatile, easy and fun way to market your
product, promote your brand or show your audience how to do something. And now
it is even easier to integrate short videos into many social media platforms.
You probably have noticed the growing number of videos that show up in your
facebook newsfeed. But Instagram and Twitter also make it very easy to share
video via their platforms. The article below has some great ideas on how to use
short form video and includes 10 handy tools to create and edit those videos.
General Social Media
This article is a great refresher course for those who have
been doing the “social media thing” for a while and also answers some newbie
questions.
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