by Rachael Brister, GSBA Vice President, Tourism & Marketing
For our first ePerspective of 2015, I wanted to share some
articles I have read about predictions for 2015 around social media and digital
marketing. There are many ideas about what will be hot this year around social
media and digital marketing, but almost every article I have read agree that
the days of using social media as a free advertising platform are almost, if not
completely, over:
“Unfortunately, the time of social media as
"free" advertising is over. Social media is now all grown up, makes
money as a real business, and is the platform where they allow
us to market our wares. With that shift in power the rise of paid advertising
on social is going to be big.”
Also, this handy social media Image Size Cheat Sheet is
something you should bookmark, print out or both.
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