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MISSION: To combine business development, leadership and social action to expand economic opportunities for the LGBT Community and those who support equality for all.

Friday, April 25, 2014

Rachael Recommends (April)

Scouring the digital marketing blogosphere….so you don’t have to.

If there is a particular subject or social media platform you want to learn more about, please let me know.
Now onto this month’s roundup…


10 digestible steps to creating a blog for your business. It may be a lot of work up front, but blogs have great potential for return on your investment of time. Make sure to check out the comments section as well.

So now you have a blog, when is the best time to publish your content?

I usually try to read everything David Pogue writes. He was the tech for The New York Times for 13 years and writes on a myriad of topics from cell phones to apps to software and lots of product reviews. Check out his article and if you like what you are reading, click on his name to see all of the other articles he has written for Yahoo.

Even if you don’t have a staff of 2-3 for marketing/social media like the article suggests (in the roles section), there are still some great tips you can glean from this article about finding and sharing content.

Social Media
The title says it all.

The new Facebook timeline is coming to a business page near you…and soon yours. Here are some steps to prepare for that.

There is a lot of great advice in this article including the #1 mistake: not having a strategy at all. And don’t let strategy intimidate you. Even though there are steps involved in creating a social media strategy, it is worth taking some time to do this up front and save yourself some time later on. Plus you will be more effective and hopefully be able to measure that effectiveness.   

In small business and on social media? #ReadThis

There are a plethora of tools and apps to help you plan, keep track of and analyze your social media postings. This article highlights just a few of them. I have landed on what I use by just trying them out and seeing if I like the interface, style and ease of use of each of them.

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