Scouring the digital marketing blogosphere….so you don’t have
to.
If there is a particular subject or social media platform you
want to learn more about, please let me know.
Now onto this month’s roundup…
Blogging
10 digestible steps to creating a blog for your
business. It may be a lot of work up front, but blogs have great potential for
return on your investment of time. Make sure to check out the comments section
as well.
So now you have a blog, when is the best time to
publish your content?
Technology
I usually try to read everything David Pogue
writes. He was the tech for The New York Times for 13 years and writes on a
myriad of topics from cell phones to apps to software and lots of product
reviews. Check out his article and if you like what you are reading,
click on his name to see all of the other articles he has written for Yahoo.
Content
Even if you don’t have a staff of 2-3 for
marketing/social media like the article suggests (in the roles section), there
are still some great tips you can glean from this article about finding and
sharing content.
Social Media
The title says it all.
The new Facebook timeline is coming to a business
page near you…and soon yours. Here are some steps to prepare for that.
There is a lot of great advice in this article
including the #1 mistake: not having a strategy at all. And don’t let strategy
intimidate you. Even though there are steps involved in creating a social media
strategy, it is worth taking some time to do this up front and save yourself
some time later on. Plus you will be more effective and hopefully be able to
measure that effectiveness.
In small business and on social media? #ReadThis
Productivity
There are a plethora of tools and apps to help you
plan, keep track of and analyze your social media postings. This article
highlights just a few of them. I have landed on what I use by just trying them
out and seeing if I like the interface, style and ease of use of each of them.
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