Scouring the digital marketing blogosphere….so you don’t have
to.
I subscribe to a lot of blogs and newsfeeds from experts in
various aspects of the digital marketing field.
This is my roundup of articles, tips, how-to’s and best practices for
social media, apps, marketing, pr and some technology thrown in for good
measure. If there is a particular subject or social media platform you want to
learn more about, please let me know. Check out my comments before the links.
Now onto this month’s roundup…I am focusing on Facebook
posting, advertising, tips and more with a focus on Facebook
for small business. And before you delve into specifics, check
out this handy overview for Facebook marketing.
I also suggest you follow the Facebook for Business page for tips and updates.
Call to Action
At the top of your business page you may have seen a new-ish
button next to your like button that says: Create Call to Action. Vertical
Response’s blog has a helpful video on what this is and how to use it.
Advertising
Facebook advertising can be very effective and affordable for
small businesses. The articles below offer some helpful tools and tips for
creating Facebook ads and also some info on the new way Facebook is charging
for its ads.
Facebook Is Changing How It Charges for Ads How to Get 500% ROI from Facebook Ads
Already using Facebook advertising and you want to take your
ads to the next level? Check out this article on advance techniques for
Facebook advertisers.
Video on Facebook
Video is a versatile, easy and fun way to market your
product, promote your brand or show your audience how to do something. And now
it is even easier to integrate short videos into many social media platforms.
You probably have noticed the growing number of videos that show up in your Facebook newsfeed. You know, the ones that just start playing as you are
scrolling through your newsfeed. These are examples of native video, when you
actually upload a video to Facebook (as opposed to just linking to a video
hosted on a different site/platform). When you
publish videos to Facebook, the result is high visibility and a greater
likelihood of engagement.
Facebook Newsfeed Changes (yes, again)
Facebook recently launched updated controls
for one’s news feed. This basically puts more power into the hands of the user
as to who and what they see in their news feed. The articles below help
decipher what this means for businesses using Facebook for their marketing.
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